Whether you watch AMC's Mad Men for the fashion, the characters, the history, or the writing, these books will sweep you up in the world of 1960s New York, from Madison Avenue to the suburbs.
Fire and ice is a great description of the life and times of Charles Revson, and comes from one of the all time successful cosmetics campaigns for nail polish and matching lipstick--created by the man himself. The poor kid who made good in the cosmetics industry, was driven, excessive, and had it all--yachts, a high-end New York life style, numerous wives and children, with good doses of personal tragedy thrown in. Revson went after what he wanted in business and succeeded. Harness the raw drive and ambition with an innate sense of showmanship, and Revson was entrepreneur and adman rolled into one.
If you would like to know what makes the characters on Mad Men tick, then Dr. Stephanie Newman can deliver the analysis. Don, Betty, Pete, Peggy, and other characters get some time on the couch, and all within the sociological/cultural/economic context of the 1960s.
Fraterrigo weaves sociological aspects and influences into this analysis of the Playboy lifestyle which has had widespread influence on postwar American culture.