Hiding in plain sight : Lady Bird Johnson in the White House

Lady Bird Johnson was wife of President Lyndon Baines Johnson, who came into office as the result of the assassination of President John F. Kennedy. Lady Bird was one of the most astute First Ladies, who was a staunch environmentalist, possessing an in-depth knowledge and understanding of the greater ramifications of environmentalism that included numerous socioeconomic factors. Because of the times in which she lived and worked, her program was promoted as a beautification program, but it was a great deal more, as was the woman behind the program.