During the 1960s, Playboy magazine came under fire by feminists over what was considered to be the publication's sexist attitude toward women in presenting them only as sexual objects. Gloria Steinem's undercover stint as a Playboy Bunny, and resulting article, fueled the criticism. Pitzulo's analysis of Hefner's magazine challenges that criticism, and she delves into the publication's ground-breaking articles on economic, social and political issues that were regularly featured. She convincingly puts the kibosh on the old line that men buy the magazine only to read the articles. In fact many men bought the magazine for the pictures and the articles. In much the same way that Helen Gurley Brown presented conflicting ideals, in word and image, about the lives of women and men, so did Hefner. Both of them proved to be brilliant business people and instinctively knew their publications were the product and the PR roled into one.