How We Decide

Episode Summary
The author of Proust Was a Neuroscientist and creator of the Frontal Cortex blog draws on cutting-edge research and the real-world experience of a wide range of \"deciders\" to arm us with the tools we need to think harder (and smarter) about how we think.
Participant(s) Bio
Jonah Lehrer is editor at large for Seed magazine and the author of Proust was a Neuroscientist. A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize-winning neuroscientist Eric Kandel and has written for the New Yorker, the Washington Post, and the Boston Globe. He edits the Mind Matters blog for Scientific American, and writes his own highly regarded blog, The Frontal Cortex.
Credits
ALOUD audio is presented by the Library Foundation of Los Angeles and made possible through support provided by The Ralph M. Parsons Foundation, National Endowment for the Arts, the Righteous Persons Foundation, City National Bank, K&L Gates, KPMG, Sue and David Rosenblum, Wallis Foundation, Donna and Martin J. Wolff and The Boudjakdji Foundation. Additional support provided by The Council of the Library Foundation, Library Foundation members, and the Los Angeles Public Library. Media support provided by KPPC 83.9 FM and KUSC 91.5 FM. ALOUD theme composed by Larry Karush.