Fresh Approaches to Branding and Marketing
Episode Summary
Resnick, who is one of Working Woman's Top 50 U.S. Women Business Owners began her career at the age of 19, when she founded a full-service advertising agency. She is behind the marketing success of brands such as POM Wonderful, Fiji Water and Teleflora. She and her husband Stewart also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the U.S.
Participant(s) Bio
Credits
ALOUD audio is presented by the Library Foundation of Los Angeles and made possible through support provided by The Ralph M. Parsons Foundation, National Endowment for the Arts, the Righteous Persons Foundation, City National Bank, K&L Gates, KPMG, Sue and David Rosenblum, Wallis Foundation, Donna and Martin J. Wolff and The Boudjakdji Foundation. Additional support provided by The Council of the Library Foundation, Library Foundation members, and the Los Angeles Public Library. Media support provided by KPPC 83.9 FM and KUSC 91.5 FM. ALOUD theme composed by Larry Karush.