AdÃ¡n Ortega, Jr. is co-founder of Water Conservation Partners Inc., helping property developers and water planners make water available for projects through state of the art water conservation. He handles strategic communications planning and government affairs for clients at AOA, his public affairs firm. AdÃ¡n was Vice President for External Affairs of the Metropolitan Water District of Southern California ('99-05) where he created the long-running Bewaterwise.com and California Friendly water conservation advertising and branding campaigns. He was Chief Deputy Secretary of State under California Secretary of State Bill Jones during the late 1990s and Assistant General Manager of West and Central Basin Municipal Water Districts from 1994-1997. AdÃ¡n is a member of the California State Board of Food and Agriculture, the Stewardship Council of Roots of Change, the Board of Directors of Mujeres de La Tierra, and is on the advisory board of Sustainable Conservation.