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How We Decide

Jonah Lehrer
In conversation with Dr. Larry Swanson, Appleman Professor of Biological Sciences, USC
Thursday, February 12, 2009
01:10:49
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Episode Summary
The author of Proust Was a Neuroscientist and creator of the Frontal Cortex blog draws on cutting-edge research and the real-world experience of a wide range of \"deciders\" to arm us with the tools we need to think harder (and smarter) about how we think.

Participant(s) Bio
Jonah Lehrer is editor at large for Seed magazine and the author of Proust was a Neuroscientist. A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize-winning neuroscientist Eric Kandel and has written for the New Yorker, the Washington Post, and the Boston Globe. He edits the Mind Matters blog for Scientific American, and writes his own highly regarded blog, The Frontal Cortex.


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