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Fresh Approaches to Branding and Marketing

Lynda Resnick
In conversation with Lisa Napoli, journalist
Thursday, March 5, 2009
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Episode Summary
Resnick, who is one of Working Woman's Top 50 U.S. Women Business Owners began her career at the age of 19, when she founded a full-service advertising agency. She is behind the marketing success of brands such as POM Wonderful, Fiji Water and Teleflora. She and her husband Stewart also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the U.S.

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